Press Release

This is a press release I was asked to write as an assignment for my Master’s in Strategic Communication program at American University. After developing a message map, we were asked to write a press release for the DC Metro Food Tours Cherry Blossom Food Tour promotion.

I wanted to incorporate words pertaining to the food industry in my release, and I wanted to target an audience who would be looking for something slightly different than your average DC tour. Therefore, my target audience was business travelers between the ages of 25 and 40 who have visited DC before and are looking for a way to have fun and connect with others.

The objective was to position DC Metro Tours as a unique tour experience that incorporates fun, friends, exploration and learning while supporting local communities. The goal was to increase ticket sales by 20 percent in 2017. Social media tweets, shares and posts would be used as a tracking tool to make adjustments, if necessary, for 2018.